In another era rock, and particularly punk, stood for rebellion, angst, or at least an alternate way of looking at society from outside the commercial mainstream. But the wall between art and commerce has chipped away in recent years, as rock stalwarts (and upstarts) embed their music more and more with brands, campaigns and promotions. It's not "selling out" any more, just business as usual.
When "Lust for Life" stumps for the Carnival Cruise Line we've pretty much accepted that the punk ethos has faded, but the process can now be declared complete: Johnny Rotten is stumping for British butter brand Country Life. Why? "It's about great butter!!!"
http://laughingsquid.com/sex-pistols-john-lydon-stars-in-butter-commercial/
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